Data events allow for scaled response, why is it important?

Have you ever wondered why today’s systems are not quite coping – and being perplexed with what’s actually happening in today’s environment.

Certainly, this lack of ‘coping’ is something that we have had a lot of conversation with clients about, particularly over the last 12 months, and for us, what’s coming to the fore is the need for scaled response.

Scaled response because the geographies impacted by complex businesses are becoming so much greater.

We’re getting scaled weather events that require a much bigger response by government, by not for profits, by all sort of organizations.

Social media means that you need a scaled response to a much larger customer base when events happen – or to be able to respond to customer needs such as large scale of data breach and the like.

Even when you think about when systems are impacted in some way shape or perform, it’s a much larger impact because you have so many more customers on the end of those systems or their open systems and there’s knock-on effects and unattended consequences when we change things.

So, at all levels, we need a much bigger capability than some of their current brittle analog to digital base processes that allow for the scale of what happens today.

Data is really events, so many events, events at mass scale. When you start to use your data in terms of your data being an event, it starts to change the way that you manage your business. It enables real-time user experiences, so instead of batch base processes and highly connected systems that require maintenance and point-to-point interfacing, we need scaled responses that are real-time when your data is seen as an event and everything that is connected to that event is updated at the same time.

So, mass user experiences get enhanced in a way that they need at once. 

Having data in an event format enables real-time decisioning to be done as opposed to waiting for all the knock-on systems to be able to make/bring together that information over time.

So coupled with data at the center is the ability to then to apply your artificial intelligence, your machine learning to those data environments and those events - that’s what gives you a scale response capability.

So why is scaled response important?

Scaled response is massively important when significant large geographic issues occur, or when mass events occur in terms of data breaches, when you are launching a brand-new product.

For example, if you are a bank or an insurer to your customer base, you need the ability to able to respond in seconds, in hours – not weeks, not months.

You need to be able to respond in a system base way rather than relying on the ability to bring on people capacity, because that is very hard in the current environment with the war for talent.

You want scaled response because you want to be able to manage your brand better and not have the negative impact and loss of customers if you don’t do it well in this current environment.

By creating a scaled response capability from unlocking your data also means that you less likely to have that failure to launch, so when you are introducing your new product, you want be able to get that product to as many people as quickly as possible. That doesn’t happen if you’re too constrained by how your systems connect and how far they can actually reach. Your ability to avoid failures, to react, to protect, to respond and support your customer-base is absolutely critical because the ability to switch within a scaled response environment is much easier.

At 4impact we believe that the important work for many complex organisations today, is help them to create scaled response environments, and at the center of that is unlocking their data and enabling it to be event-driven.

If you’d like to talk more about 4impacts data transformation services that can help you create a scaled response environment, just reach out for a chat.


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